Hay CPA Firm, PC — Houston, Texas

Tax Playbooks for
High-Earning Professionals

Specialized tax strategies from Hay CPA Firm, PC — serving business owners, athletes, creators, and nonprofits in all 50 states.

Explore Our Playbooks Our Story

Our Playbooks

Find Your Playbook

Every profession has unique tax opportunities. We've built specialized strategies for each one.

NIL Tax Playbook

For student-athletes earning NIL income

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Coming Soon
Creator Tax Playbook

For YouTubers, streamers & content creators

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Coming Soon
Pro Tax Playbook

For professional athletes & entertainers

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Coming Soon
Firm Tax Playbook

For small business owners & partners

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Coming Soon
Cause Tax Playbook

For nonprofits & mission-driven orgs

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Why Playbook.CPA?

Licensed CPAs

All services delivered by licensed Certified Public Accountants with deep specialization.

All 50 States

We serve clients across every state — wherever your income is earned, we can help.

Specialized Strategies

Purpose-built tax playbooks for your profession — not generic advice repackaged.

About Us

About Playbook.CPA

Playbook.CPA is a tax planning consultancy by Hay CPA Firm, PC — a licensed CPA firm based in Houston, Texas. We believe every high-earning professional deserves a tax strategy as specialized as their career.

Our approach is simple: we build playbooks — clear, actionable tax strategies tailored to your profession, your income sources, and your goals. Whether you're a student-athlete navigating NIL income, a content creator managing multiple revenue streams, or a business owner optimizing your entity structure — we have a playbook for you.

Our Philosophy

Why Playbook?

Three principles guide everything we do.

Specialized, Not Generic

Every profession has unique tax implications. We don't do one-size-fits-all.

Proactive, Not Reactive

We plan ahead so you keep more of what you earn.

Clear, Not Complicated

Tax strategy shouldn't require a decoder ring. We make it plain.

Our Team

The People Behind the Playbooks

Experienced professionals committed to your financial success.

LH
Larry Hay, CPA
Founder & Principal

Former Big 4 and Fortune 500 finance professional with experience at EY, Amazon, Cloudflare, and Howard Hughes Holdings. Licensed CPA specializing in technical accounting, tax planning, and fractional CFO services.

Our Credentials

Licensed CPAs
Serving All 50 States
IRS Enrolled Agent Eligible

Contact Us

Get in Touch

Ready to build your tax playbook? Let’s start the conversation.